Lauren Sheridan
writer - strategist - project lead
Kia ora, I'm Lauren.I help organisations and individuals clarify their message, shape their brand, and tell stories that connect — with clarity, integrity, and a creative spark.
About me
Curious by nature. Strategic by practice. Grounded in integrity.From the UK to Aotearoa New Zealand, I’ve worked across hospitality, food manufacturing, and the primary industries, through to brand, content, and communications strategy. It’s been a multidisciplinary path — anything but linear, and all the richer for it.Along the way, I’ve managed a cocktail bar, worked the pastry section, developed new food products for national retailers, led creative projects, managed global brands, edited national publications, and shaped communications strategies across sectors that value impact, equity, and connection.Today, I work with clients doing good things — for people, place, and planet.
Services
I offer clear, creative, and strategic support across writing, brand, and project delivery — helping organisations bring purposeful ideas to life.Writing & Editorial
Articles, features, web copy, and reports: purposeful, engaging, and always clear.Brand & Communications Strategy
Messaging, tone of voice, storytelling, and campaign direction: grounded in insight and aligned with purpose.Project Leadership
End-to-end delivery of content, events, and creative projects: led with calm confidence and strategic focus.
Clients & projects
These are some of the clients and organisations I've been fortunate to collaborate with — from premium brands and public agencies to cross-sector partnerships.Each project reflects a different way of helping ideas take shape, whether through storytelling, strategy, and creative delivery.Foodcom
Campaigns, editorial and events for clients such as Vegetables NZ and NZ Venison. Writing and editing for Food New Zealand journal and organising and facilitating teacher professional development sessions.New Zealand King Salmon
Multi-year comms and brand projects for NZ King Salmon, including end-to-end delivery of regulatory reports, a corporate image refresh, sea farm photography, and strategic storytelling.Moananui
A suite of partner case studies and blog content for Moananui, New Zealand's blue economy cluster, helping showcase impact and attract future partners.Nelson Regional Development Agency
Interim leadership position across comms and project delivery, including stakeholder engagement for the Nelson Tasman place brand refresh.
Contact
If you’re looking for someone to help you clarify your message, sharpen your story, or lead a creative project with confidence, I’d love to connect.
Thank you
Thanks for your message, I look forward to exploring how we can work together to bring your ideas to life.