Lauren Sheridan

writer - strategist - project lead

I help organisations clarify their message, shape their brand, and tell stories that connect — with clarity, integrity, and a creative spark.

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© Lauren Sheridan. All rights reserved.

Work

I offer clear, creative, and strategic support across writing, brand, and project delivery — helping organisations bring purposeful ideas to life.Writing & Editorial
Articles, features, web copy, and reports — purposeful, engaging, and always clear.Brand & Communications Strategy
Messaging, tone of voice, storytelling, and campaign direction — grounded in insight and aligned with purpose.Project Leadership
End-to-end delivery of content, events, and creative projects — led with calm confidence and strategic focus.

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Work

These are some of the clients and organisations I've been fortunate to collaborate with — from premium brands and public agencies to cross-sector partnerships.Foodcom
Worked across campaigns, editorial, and events for clients such as Vegetables NZ and NZ Venison. Edited and written articles for Food New Zealand journal and led teacher professional development sessions.New Zealand King Salmon
Led multi-year comms and brand projects for NZ King Salmon, including end-to-end delivery of regulatory reports, a corporate image refresh, sea farm photography, and strategic storytelling.Moananui
Created a suite of partner case studies and blog content for Moananui, New Zealand's blue economy cluster, helping showcase impact and attract future partners.Nelson Regional Development Agency
Held interim leadership across comms and project delivery, including stakeholder engagement for the Nelson Tasman place brand refresh.

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About me

Curious by nature. Strategic by practice. Grounded in integrity.From the UK to Aotearoa New Zealand, I’ve worked across hospitality, food manufacturing, and the primary industries, through to brand, content, and communications strategy. It’s been a multidisciplinary path — anything but linear, and all the richer for it.Along the way, I’ve managed a cocktail bar, worked the pastry section, developed new food products for national retailers, led creative projects, managed global brands, edited national publications, and shaped communications strategies across sectors that value impact, equity, and connection.Today, I work with clients doing good things — for people, place, and planet.

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